


One is that, like any good brand, Apple wants its products displayed in the best possible light. This instance of product and brand control has two implications. I listened in rapt attention - easy enough to do as a hands-free activity, especially considering I was not really moving in traffic anyway. I know, the news is hardly a calming influence, but an interesting story caught my ear.Īccording to Rian Johnson, director of the Academy Award-nominated movie Knives Out, he was not allowed to use Apple products in the movie unless they were used by “good guy” characters and not any “bad guy” characters. Recently, as I was driving home through the glorious rush hour traffic near our Boston office, I tried to calm myself by listening to the news on the radio.
